As with most things, the success of your carpet cleaning booth in the next trade show exhibit will be directly dependent upon how much work you put into it. Attending these kinds of events is an excellent way to market your business, network with potential customers and personalities in the industry, stay on top of industry developments, and to put your best foot forward as your own unique brand.
In this article, we present a few tips and tricks for you to maximize the potential advantages you can get from being an exhibitor at the next carpet cleaning show or convention.
- First of all, define your goals
You won’t know how successful you have been at something unless you know what it is you are aiming for. So, take special care to define your goals long before the show. This way, you can plan your exhibit accordingly.
Do you want to drum up new business and introduce your company to the public? Do you want to introduce a new product or a new carpet cleaning method that will help leverage your business ahead of your competitors? Do you intend mainly to bring together and gather new prospects and leads?
Whatever your goal is, being as specific as possible is a great way to help plan and organize your exhibit way in advance, and is also the best way to evaluate how you’ve done.
- Freebies or giveaways can start the ball rolling
Chocolates, mints, a plastic bracelet, a pen, any type of giveaway will always draw some people to you who might otherwise only stick to the booths or products that they are familiar with. Offering people something for free is a great way to start a conversation, as it can put people at ease that they are getting something from you only for the exchange of an introduction, and a brief moment of their time.
- First impressions are everything
Unlike in social relationships, prospective customers likely won’t have the patience to sit awhile and take the time and the trouble to see whether you are worth their time. They’ll glance at you, perhaps return your greeting, and maybe listen to you for a minute or so. Within that small space of time, you must make the most of your first impression. You will want to give them the impression of professionalism, friendliness, competence, and respectful attentiveness.
- Know your business
Any potential customers that do come your way will expect you to know your business inside and out, and that you will be able to answer any questions they might have quickly and knowledgeably. It is a great idea, therefore, to do your groundwork and research prior to the show. According to carpet cleaners in Huntsville – in an industry such as carpet cleaning, it is likely that prospective customers will want you to answer some specific questions based on the possibility that they might hire your services. They will ask you about different kinds of stains, carpets, cleaning methods, carpet surface areas, products used, and your rates. Knowing your business inside and out and being able to respond in a smart and engaging way might just cement that next contract for you.