One of the most common challenges facing business startups, even in the carpet cleaning business, is breaking into the market. Thankfully, one great way you can help boost your startup is by participating in and attending, the next carpet convention and trade show.
This is a wonderful way not just for startups to grow their business, but also for more established Atlanta carpet cleaning companies to find new markets, new customers, and new clients. During a carpet cleaning convention or trade show, people and businesses interested in the carpet cleaning industry, whether as service providers, customers or clients, or distributors or agents, all come together to network, talk shop, learn more about the business, and hopefully, find new prospects and leads.
If you are exhibiting at the next carpet cleaning convention or trade show as a startup, you will want to make doubly sure that you present your business in the most attractive light possible. You will want to show both competence and professionalism, leverage whatever advantages you may have, whether in your training, your staff, methods, or equipment and products. Build your brand carefully and deliberately, and make that good first impression by planning carefully for your first carpet cleaning trade show. Don’t just throw stuff together, set up a table and sit and wait for customers. Chances are, they won’t come flocking around you. In the last convention we had pleasure exploring new methods of upholstery cleaning in Atlanta.
Make sure that you have read through the trade show’s guidelines and rules carefully, and take note of any technical restrictions, if there are any. You might also want to take the time to network around, see who the other exhibitors are, and try to learn as much from your competitors as you seek to dispense whatever expertise, training, and experience you do have to those who come and visit your display.
You might also want to hire a professional to prepare your signage. Get your best people to man your booth, and make sure to put on a friendly, professional and engaging manner, but without being too pushy. You never know who might come to trade shows like this one, and it just might be that your next big client is that person just making his way down the aisle to your booth. Don’t let him pass without some kind of acknowledgment. Get people’s numbers and contact information whenever possible, and be prepared to follow up with them later on. For now, just make sure that you do not let them go without an introduction to your business.
When you are starting out, you may not have the resources to attend all the major trade shows in the carpet cleaning industry, in the beginning, so you may want to do your research and pick the best option among the carpet cleaning conventions and trade shows coming up. Take your pick based on location, the prospective market and who are the competition that are attending, and your own level of readiness to showcase your business in the best possible light. Factor in the expenses of travel and setup, and you will certainly want to make the most of your exhibition by being as fully prepared and ready for business as possible.